Web SOS: Is Your Website Building Your Business or Dragging You Under?

Your market is experiencing radical change; your customers are expecting more than ever before, but your website struggles to stay relevant and doesn’t do enough to help grow your business.

A highly effective website takes a lot more than pretty graphics, a content platform, and detailed descriptions of your services and related offerings. What you need is a lifeline that will help guide you to a comprehensive web strategy that actually gets results.

In this brand-new program, you’ll go way beyond the basics and discover the seven components you must include in your web strategy to attract prospects, generate new business, and deliver a steady stream of revenue!

You’ll discover:

• Four proven strategies to double the effectiveness of your website
• How to transform your website copy so visitors will stay engaged and take action
• Why it’s essential to have an automated follow-up strategy to build relationships with your customers and prospects
• The secret to using your website as the focal point of your marketing

Plus you’ll have the opportunity for a “Website Makeover” where you’ll discover everything you need to know to get immediate results! This program will open your eyes to what’s possible, and give you the tools to make it happen!

Quest for Community: How to Reconnect, Reengage, and Reenergize Your Life!

People today are becoming more disconnected than ever before, despite the constant presence of “virtual communities” such as Facebook, Twitter, LinkedIn and many others. This feeling of isolation is affecting their health, their personal relationships, and even their performance at work!

What we’ve found is that people are lacking a sense of community – both personally and professionally – that is so vital to living fulfilled and successful lives. In this enlightening program, based on his upcoming book, Quest for Community, Ron Rosenberg will help you discover why it’s absolutely essential to identify, create, and actively promote communities with like-minded people who share similar passions, goals, and objectives.

This isn’t some abstract collection of “psycho-babble” concepts. Instead, you’ll discover a comprehensive, step-by-step approach to help you build the type of communities that will help your customers fuel their passion, nourish their spirit, and reenergize their lives with a sense of belonging they haven’t felt in years.

You’ll discover:

• Why people have abandoned communities and the severe impact this has caused
• 3 reasons why communities are absolutely essential to your health and well-being
• Over 20 different examples of communities in 7 diverse categories
• Specific strategies to identify and connect with the groups that are right for your customers
• How the concept of “community” can also completely transform your business!

This is a “game-changing” program you simply can’t afford to miss. Find out why Ron Rosenberg’s programs are consistently among the highest-rated at events, and prepare to reconnect, reengage, and reenergize your life!

Luxury Marketing: How to Market to the Affluent and Take Price Out of the Equation!

The key to marketing anything is to position it as unique and different.  If you don’t do this successfully, you become a commodity and let people choose their vacations based on price, convenience, and availability.

The good news is that in any economy, there’s always a segment of the population for whom experience is the determining factor, and not price.

In this highly interactive and entertaining session, you’ll learn how to identify, reach, and connect with this upscale market to offer the high-end packages that no one else can!

You’ll discover:

• How to make your products and services attractive to affluent customers
• Where to find people who are able and willing to pay premium prices
• How to take price completely out of the equation
• Why it pays to have high-ticket items in your product mix
• How “scarcity and urgency” can lead to more bookings

Go Market You! 7 Specific Strategies to Build Your Brand, Grow Your Business, and Make More Money!

With all the work you have on your plate, it’s difficult just getting through the day, let alone having time to effectively market your business.

But what if there was an easy, step-by-step process you could follow to create – from scratch – an entirely new marketing and promotional campaign that would give you sustainable, measurable results?

This exciting, fast-paced session includes specific “hot buttons” chosen specifically for your group. During the session, you’ll discover seven specific strategies to help you target your unique selling proposition, identify lucrative markets, align products and services, and produce a multi-step marketing funnel to help you build your brand and grow your business or organization.

In this highly interactive format, you’ll work in teams at your table to actually apply the great ideas you’ve learned so you can apply them immediately when you get back to work.

You’ll discover:

• Identify key areas to address to dramatically improve your marketing
• Discover proven strategies you can implement to see immediate results
• Understand the critical difference between “features” and “benefits”
• Learn how you can use outsourcing to get more done while focusing on what you do best

See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn proven marketing strategies that can take your business to unprecedented levels of success.

The Inner Secrets of Outrageous Marketing:
How to Dominate Your Market Niche

Tired of wasting time, money, and effort on marketing campaigns that just don’t work anymore?  Isn’t it time for a change…with a wildly effective approach to marketing that will help you double or even triple the return on each marketing dollar you spend?

In this highly interactive and entertaining program, marketing and customer service expert Ron Rosenberg will share his proven strategies for unprecedented business growth, and he’ll show you how to get more customers, increase revenue, and cut expenses in the process! In this unique session, you’ll discover:

• The “secret question” that will completely change your marketing
• Why people say, “So What?” when they see your marketing materials
• Three things you don’t know about your customers that are costing you money
• The long-term value of a customer and its importance to your bottom line
• 5 critical marketing metrics to let you know what’s working…and what’s not!

See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn proven marketing strategies that can take your business to unprecedented levels of success.

How to Create Outrageously Effective Marketing Materials

Getting the same tired results from your marketing materials?  It’s probably because your website, sales letters, ads, and other promotional materials look like everyone else’s.  Isn’t it time for a change?

In this highly interactive and entertaining session, you’ll discover how to apply outrageous marketing strategies to dramatically improve the effectiveness of your marketing communications. Plus, you’ll have the opportunity to bring samples of your materials to the session and get on-the-spot feedback that will send your response rate through the roof.

In this one-of-a-kind session you’ll discover:

• 12 specific elements that MUST be in every marketing piece
• Proven copywriting strategies that will improve the response you get from your materials
• The most important print component and why most people miss it completely
• 3 simple strategies to double the effectiveness of your website
• Over 25 specific examples of what to do…and what not to do in your marketing

This is an incredibly powerful hands-on session you can’t afford to miss!  Find out why Ron Rosenberg’s sessions are always filled to capacity and take your marketing communications from adequate to exceptional!

Relationship Marketing: How to Dramatically Grow Your Business, Increase Your Revenue, and Have a Life in the Process!

Your customers are bombarded daily with every type of communication imaginable, and the sad truth is that most of these communications are ignored or trashed. What cuts through the clutter and resonates with them is information that is personal and targeted at their specific needs.  These kinds of “personal touches” will help you create long-term relationships, build trust, and significantly increase your level of repeat and referral business.

In this highly interactive and entertaining session, discover proven, “in-the-trenches” marketing strategies to connect more personally with your prospects, customers, and vendors, develop relationships that are mutually rewarding, and significantly increase their loyalty over the long term.

Marketing and customer service expert Ron Rosenberg will help you discover:

• The critical balance between “personal” and “impersonal” communications
• The secrets to establishing “Instant Rapport” to enable you to connect with your customers in a meaningful way
• Six specific strategies that can be implemented immediately to add the personal touch to all of your marketing communications

Find out why Ron Rosenberg’s conference sessions are always filled to capacity, and increase customer loyalty to levels you’ve only dreamed about!

How to Get Record Attendance at Your Next Event:
7 Proven Strategies That Won’t Cost You a Dime

Planning and delivering a sensational event is an incredible challenge. Each year, you have to get more members to attend your events, while managing evolving technology, rising costs, and hundreds of other details to create a memorable conference!

In this highly interactive session, marketing expert Ron Rosenberg will show you the hidden secrets to setting record attendance at your conferences, retreats, and workshops.

You’ll get members to register earlier than ever before and ensure that they’re so thrilled with the event that they’re ready to sign up again for next year’s event! And as an added benefit, most of these strategies won’t cost you a dime!

In this special must-see program, you’ll discover:

• A membership guarantee that will deliver over $1.2 million in dues
• How participating in a “conspiracy” led to record conference attendance
• One simple change that generated a 1,446% increase in conference registrations
• A basic niche-marketing strategy that increased membership by over 20%
• Easy-to-follow copy strategies that increased event revenues by over 94%

Find out why Ron Rosenberg’s conference sessions are always standing room only, and take your event marketing from average to exceptional!

Turn Your Trade Show Booth Into a Cash Machine

You spend a small fortune on floor space, exhibit materials, and travel to participate in a trade show – and that’s not even counting the expenses of your on-site staff…and what they’re not getting done back at the office!

And yet, for all this investment in time, money, and effort, most businesses don’t get the return on investment they should…and sometimes don’t even think to even measure it in the first place!  

But there’s good news – because in this session, you’ll discover five proven strategies to transform your trade show marketing from “just another booth” into a reliable “marketing machine” that will generate tangible and measurable ROI every time.

In thus unique session, you’ll discover:

• The 3 critical time frames you absolutely must address
• How to turn your booth display into a real destination
• Why “swiping their badge” is usually the worst thing you can do
• What your on-site staff should be doing (Hint: it’s not looking at their watches!)
• The secrets to automating your follow-up to get maximum results

Find out how to double or even triple the business you generate from every event you attend.

How to Make Video a Part of Your Marketing Arsenal!

Video can be ten times as powerful as a simple image in demonstrating the benefits of your products and services to your prospects and customers. But getting a video created by an advertising agency or design firm can be time-consuming and costly! What if there was an easy – and affordable – solution you could use to produce your own high-quality videos?

In this hands-on session, marketing expert Ron Rosenberg will bring his portable video studio, and show you how easy it is to create professional videos at a fraction of the cost of advertising agency prices using nothing more than your Smartphone, some inexpensive gear, and free open-source software.

You’ll discover:

• How to create your own low-cost “mini studio”
• How to use a teleprompter to sound like a pro
• “Green-screen magic” – what you can learn from the TV weather report!
• How to outsource production so you can get a quality product with no work on your part
• Webinars, video blogs, and other marketing strategies

We’ll even produce an actual video for someone in the audience during the session to demonstrate just how easy the whole process is!  This is a program that can change your whole approach to marketing, and it’s one you can’t afford to miss.

How to Use Marketing Funnels Effectively in Your Business!

It takes multiple touches to turn your prospects into loyal and engaged customers. It’s simply not enough to run an ad or send out a single email. You need a systematic approach to your marketing efforts to attract new customers and keep them for life. The relationships you build with them will help you become the only logical choice when it’s time for them to select your products and services.

In this fast-paced, hands-on session, you’ll discover a proven model that you’ll apply during the session to create your own comprehensive marketing program to help you add more new customers, increase your revenue, and have a life in the process.

You’ll discover:

• The “Rule of Three” and how it can double your response
• How to pre-sell your prospects before you even call them
• The secret reason your leads aren’t converting
• Campaigns to generate valuable referral business
• How to turn abandoned leads into genuine prospects

This program will give you a whole new perspective on how to market effectively to your prospects and customers.

FUSE!  How to Ignite Your Future and Take Back Your Life

People are frustrated by the complexity of their lives and the weight of their responsibilities. There’s never enough time to focus on what’s truly important until bam!…out of nowhere, a major crisis generates the “spark” that forces them to take immediate and decisive action.

In this highly interactive and inspiring program, you’ll discover how to “bottle up” that kind of drive and motivation and apply it deliberately and intentionally in all areas of your life. This “Fuse” or catalyst will propel you to move beyond indifference, distraction, and procrastination…and help you achieve major breakthroughs in both your work and personal life!

You’ll discover:

• Why people can’t seem to “get out of their own way”
• The secret of “triggers” and how they make the difference between success and failure
• How to overcome the very real challenges that act like roadblocks to success
• What they don’t tell you about the “Law of Attraction”
• How to get out of the rut, stop spinning your wheels, and start getting the results you deserve!

This is one program you can’t afford to miss!

Must Be Present to Win! The Secret to Finding the Opportunities in Business and Life That Other People Miss!

Today’s business environment is more competitive than ever. You can’t afford to stand on the sidelines and hope that business will come your way.

In this highly interactive and entertaining session, you’ll discover how to be “present to win” with seven specific strategies to help you get laser-like focus on your objectives, recognize the opportunities that are worth pursuing, and be ready to take action…to help you get the results you deserve!

In this exciting program from Ron Rosenberg, you’ll discover:

• How to recognize the opportunities that are worth pursuing
• Why “standing on the sidelines” is a sure recipe for failure
• Strategies for  “stirring the pot” to draw out hidden opportunities
• The real reason most people waste their marketing efforts
• How to know when a “coincidence” is much more than it seems

Find out why Ron Rosenberg’s conference sessions are always filled to capacity, and start benefiting from the opportunities that other people miss!

The Business Success Toolkit: 7 Proven Strategies to Get More Done, Grow Your Business, and Take Back Your Life

These are exciting times in the business world.  There are so many opportunities available for you to grow and prosper. Yet sometimes the weight of your daily responsibilities, the difficulties of finding knowledgeable and qualified staff, and the multitude of choices in terms of technology and resources…make it difficult to know which way to turn.

In this highly interactive and entertaining program, you’ll discover proven, in-the-trenches, easy-to-implement strategies that will help you identify and overcome your own limiting beliefs, create an environment for becoming hyper productive without burning yourself out, and generate multiple streams of income while focusing on what you do best.

In this highly interactive program, you’ll discover proven, in-the-trenches, easy-to-implement strategies that will help you:

• Identify and overcome limiting beliefs that prevent you from achieving real results
• Create an environment for becoming hyper productive without burning yourself out
• Generate multiple streams of income while focusing on what you do best
• Create systems to eliminate unnecessary work and inconsistent results
• Adapt your business model to changing times and new technologies
• Surround yourself with people who will support your goals and not drag you down

Attendees will walk away with a success strategy plan they’ll complete during the session with specific and proven ideas they can implement immediately when they return to the office!

Business Assessment Workshop

To remain competitive while continuing to grow and evolve, companies must look beyond the basics of good management and customer satisfaction.  Leaders must begin to think like leaders and ask themselves the kinds of questions that will help them identify and capitalize upon new opportunities.

This innovative program provides a framework for understanding the fundamental, cyclical principles that apply in all business situations.  Working within this model, organizations can more successfully understand their environment, motivate and retain the best people, and achieve tangible and lasting results!

The program includes a highly interactive assessment methodology to identify the high-impact areas with the great opportunity for improvement, and has a strong team-building effect because of the processes used in the program.

The format will involve a customized team-based self-assessment that will identify relative strengths and weaknesses of the group and produce tangible data to be used for action planning and as a baseline measurement for any future improvement activities.

Participants will identify specific actions they must take both individually and in teams to help the organization achieve its long-term objectives.

A hands-on action-planning session will leverage resources, identify obstacles, and develop a tangible plan with measurable objectives and outcomes to ensure success.

Beyond Time Management: How to Get Twice the Work Done in Half the Time!

There’s simply more to do each day than you can possibly accomplish. But what if you could double your productivity? In this highly interactive and entertaining program, you’ll discover seven proven strategies to help you focus on what you do best and how to eliminate, automate, and outsource everything else. You’ll identify your greatest time challenges and how you can overcome them. Plus you’ll discover the dirty little secret about schedules and “to-do” lists and proven strategies for managing phone calls, e-mail, and other distractions!

Marketing and customer service expert Ron Rosenberg will help you discover:

• Why you can’t seem to get everything done that you need to
• The dirty little secret about traditional time-management techniques
• 3 major sources of disruption that you can fix immediately
• A proven strategy for managing phone calls and e-mail that will free up an hour each day
• The “secret weapon” that will help you hire the best talent every time!

The Inner Secrets to Double Your Memory!

If you have trouble remembering people’s names and other important information, then this is the program for you.  One of the top-rated sessions at conferences across the country, this highly interactive and entertaining program will help you dramatically improve your memory!

Thousands of people just like you have learned these simple techniques that will help you remember names and faces and other details, and recall them days or even weeks later!

Here’s what you’ll learn:

• How to unlock your hidden memory potential
• 5 different techniques for remembering product and customer information
• The 4 simple steps to remembering names and faces – for as long as you need to
• How your new memory skills will translate to dollars on your bottom line

Getting to the Heart of Customer Satisfaction

The current business climate is making it more challenging than ever to get new customers…and even tougher to keep the ones you already have. But it doesn’t have to be this way.

Marketing and customer service expert Ron Rosenberg will share proven service strategies to help you develop instant rapport with your customers, enhance customer loyalty and increase retention rates, and turn your existing customers into your best salespeople.

In this highly interactive and entertaining session you will discover:

• 3 approaches to Customer Service that can transform your business
• The secret to establishing instant rapport that will help you get more customers
• The long-term value of a customer and its importance to your bottom line
• 12 specific strategies to enhance customer loyalty and increase retention
• How to turn your existing customers into your best salespeople

Situational Leadership: Empowerment that Works!

Business owners involved with marketing, managing, and operating a business need to understand how to get the optimal performance and effectiveness from their employees, vendors, and consultants.  They’re also faced with increasing pressures and are continually asked to “do more with less.” Empowering employees is essential if companies are going to be successful.

This program presents the concepts of Situational Leadership®, an approach to leadership that can help them greatly enhance effectiveness and productivity in their organizations. This model identifies four leadership styles and four levels of follower readiness and shows participants how to match them effectively to produce tangible results in all areas of their businesses.

Attendees will leave this highly interactive and entertaining session with strategies they can implement immediately when they get back to the office.

Marketing and customer service expert Ron Rosenberg will help you discover:

• The fundamentals of personal leadership and how to incorporate this knowledge immediately into your own business.
• How to match the four leadership styles with the four levels of follower readiness and apply each one effectively in your business.
• How to utilize this innovative leadership model to drive performance improvement and handle slippage.

Find out why Ron Rosenberg’s conference sessions are always standing room only, and take your leadership role to new levels of success!

How to Hire Winners and Get Superstar Performance from Your Team!

You work deliberately to identify strong candidates, take your time through the interview process, and run all the appropriate background checks. But sometimes your employees – both new and ones you inherited – simply don’t perform up to expectations, and can actually destroy the cohesiveness of your team! Plus, there’s usually one employee that just doesn’t fit in and for one reason or another makes work extremely difficult for everyone involved. We’d like to help you change all that.

In this program, you’ll discover:

• How to get the best possible performance from everyone on your team
• A unique interview process that will help you hire the right employee, including the actual job-description form, survey questions, and background check we use
• How to manage that “difficult” employee to get them working more effectively as a team player

Find out how to hire winners every time and take your business from adequate to exceptional.

The Eight Rings of Organizational Leadership

Owners and managers today are faced with problems of cutthroat competition, financial pressures, and employee performance and retention. In this highly interactive and entertaining session, you will learn how the “Eight Rings of Organizational Leadership™” can help you dramatically improve your bottom line.

By understanding how to apply these eight areas of leadership excellence, you’ll be able to expand your customer base, motivate and retain a qualified and responsive workforce, and achieve tangible business results.

Marketing and customer service expert Ron Rosenberg will help you discover:

• How to translate your mission into outstanding front-line customer service
• How to recognize the patterns and cycles that affect your business and how you can turn this knowledge into a unique competitive advantage
• How to create an aligned and motivated workforce
• How to establish an environment of continuous improvement that will improve customer loyalty

Come prepared for fun as you learn how to apply the “Eight Rings” to help produce profound change in your company.

Learning to Fly: A Leadership Retreat!

To be successful, companies need to develop leaders who have a clear vision for their organization and who can empower their employees to achieve even greater levels of performance and effectiveness. But what types of skills do you need to possess to be able to think and act like leaders?

In this exciting leadership retreat, you’ll literally step off the platform and learn what it takes to “fly” on the trapeze at a Club Med resort location. (Other similar retreats can be planned at other types of venues.) By actually experiencing the steps it takes to fly, you’ll be able to more clearly identify leadership styles and follower readiness and how to match each of them more effectively to enhance productivity.

After a welcoming reception the night before, Day 1 of the program kicks off with a formal presentation of the concepts of Situational Leadership®. You’ll learn about the four leadership styles and how to apply each one effectively, how to recognize the four levels of follower readiness, and the critical importance of matching leadership styles to readiness levels. In the afternoon, you will be able to apply these leadership skills as you and your team learn how to fly on the trapeze.

On Day 2, individual 15-minute sessions will be set up for participants to review leadership preferences and style adaptability based on a pre-session 360° feedback exercise. Each participant will receive personalized coaching based on this assessment. Other than trapeze in the afternoon, which is optional, the remainder of the day is free for activities such as golf, water-skiing, sailing, tennis, or relaxing by the pool.

Day 3 introduces you to the Eight Rings of Organizational Leadership™, a comprehensive model for change. By understanding the impact each of these rings has on your organization, you’ll be able to more effectively drive improvement activities, motivate and retain a qualified and responsive work force, and achieve tangible business results. You’ll learn how to think like a leader and ask yourself the kinds of questions that will help you identify and capitalize upon new business opportunities.

This is an amazing leadership retreat you can’t afford to miss!