Web SOS: Is Your Website Building Your Business or Dragging You Under?

The association environment is continually evolving; your members are expecting more than ever before; and yet your website struggles to stay relevant to members in your communities.

A highly effective website takes a lot more than pretty graphics, a content platform, and detailed descriptions of your programs and services. What you need is a lifeline that will help guide you to a comprehensive web strategy that actually gets results.

In this brand-new program, you’ll go way beyond the basics and discover the seven components you must include in your web strategy to attract new visitors, generate a sense of identity and community, and deliver a steady stream of revenue!

You’ll discover:

• Four proven strategies to double the effectiveness of your website
• How to transform your website copy so people will stay engaged and take action
• Why it’s essential to have an automated follow-up strategy to build relationships with your visitors and members
• The secret to using your website as the focal point of your marketing
• How to turn visitors instantly into customers, clients, and members!

Plus you’ll have the opportunity for a “Website Makeover” where you’ll discover everything you need to know to get immediate results! This program will open your eyes to what’s possible, and give you the tools to make it happen!

Quest for Community: Creating a Brand that Connects, Engages, and Energizes Your Members!

Today people are becoming more disconnected than ever despite the constant presence of “virtual communities,” like Facebook, Twitter, LinkedIn and many others. That’s why associations are becoming increasingly important to help build a sense community with people who share common interests – both personally and professionally.

In this enlightening program, based on his upcoming book, Quest for Community, Ron Rosenberg will offer you specific strategies to help you create a cohesive brand that will attract and retain members through a community of connected, engaged, and energized members.

This isn’t some abstract collection of “psycho-babble” concepts. Instead, you’ll discover a comprehensive, step-by-step plan to help you build the type of community your members and meeting attendees desperately need and will come back to year after year. Your community will fuel their passion, build connections with people who share similar goals and objectives, and invigorate their lives with a sense of belonging they haven’t felt in years.

You’ll discover:

• 3 reasons why it’s essential to build community in your association
• Specific strategies to create a brand with common goals and objectives
• How to identify and connect with groups that will fuel your passions and desires
• How the concept of “community” can completely transform your association or profession!
• Specific examples of various communities and how they impact people’s lives

This is a “game-changing” program you simply can’t afford to miss.  Find out why Ron Rosenberg’s programs are consistently among the highest-rated at events, and prepare to reconnect, reengage, and reenergize your life!

Go Market You! 7 Specific Strategies to Build Your Brand and Grow Your Association!

With all the work you have on your plate, it’s difficult just getting through the day, let alone having time to effectively market your association.

But what if there was an easy, step-by-step process you could follow to create – from scratch – an entirely new marketing and promotional campaign that would give you sustainable, measurable results?

This exciting, fast-paced session includes specific “hot buttons” chosen specifically for your marketing and membership team. During the session, you’ll discover seven specific strategies to help you target your unique selling proposition, identify member markets, align products and services, and produce a multi-step marketing funnel to help you build your brand and grow your association.

In this highly interactive format, you’ll work in teams at your table to actually apply the great ideas you’ve learned so you can apply them immediately when you get back to work.

You’ll discover:

• Identify key areas to address to dramatically improve your marketing
• Discover proven strategies you can implement to see immediate results
• Understand the critical difference between “features” and “benefits”
• Learn how you can use outsourcing to get more done while focusing on what you do best

See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn proven marketing strategies that can take your business to unprecedented levels of success.

Outrageous Association Marketing: How to Dominate Your Market Niche

Tired of wasting time, money, and effort on marketing campaigns that just don’t work anymore?  Isn’t it time for a change…with a wildly effective approach to marketing that will help you double or even triple the return on each marketing dollar you spend?

In this highly interactive and entertaining program, marketing and service expert Ron Rosenberg will share his proven strategies for unprecedented association growth, and he’ll show you how to get more members, increase non-dues revenue, and cut expenses in the process! In this unique session, you’ll discover:

• The “secret question” that will completely change your marketing
• Why people say, “So What?” when they see your marketing materials
• Three things you don’t know about your members that are costing you money
• The long-term value of a member and its importance to your bottom line
• 5 critical marketing metrics to let you know what’s working…and what’s not!

See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn proven marketing strategies that can take your association to unprecedented levels of success.

How to Create Outrageously Effective Marketing Materials

Getting the same tired results from your marketing materials?  It’s probably because your website, sales letters, ads, and other promotional materials look like everyone else’s.  Isn’t it time for a change?

In this highly interactive and entertaining session, you’ll discover how to apply outrageous marketing strategies to dramatically improve the effectiveness of your marketing communications. Plus, you’ll have the opportunity to bring samples of your materials to the session and get on-the-spot feedback that will send your response rate through the roof.

In this one-of-a-kind session you’ll discover:

• 12 specific elements that MUST be in every marketing piece
• Proven copywriting strategies that will improve the response you get from your materials
• The most important print component and why most people miss it completely
• 3 simple strategies to double the effectiveness of your website
• Over 25 specific examples of what to do…and what not to do in your marketing

This is an incredibly powerful hands-on session you can’t afford to miss!  Find out why Ron Rosenberg’s sessions are always filled to capacity and take your marketing communications from adequate to exceptional!

Relationship Marketing: How to Dramatically Grow Your
Association and Have a Life in the Process!

Your members are bombarded daily with every type of communication imaginable, and the sad truth is that most of these communications are ignored or trashed. What cuts through the clutter and resonates with them is information that is personal and targeted at their specific member needs.  These kinds of “personal touches” will help you create long-term relationships, build trust, and significantly increase your retention rate.

In this highly interactive and entertaining session, discover proven, “in-the-trenches” marketing strategies to connect more personally with your prospects, members, and vendors, develop relationships that are mutually rewarding, and significantly increase their loyalty over the long term.

Marketing and customer service expert Ron Rosenberg will help you discover:

• The critical balance between “personal” and “impersonal” communications
• The secrets to establishing “Instant Rapport” to enable you to connect with your members in a meaningful way
• Six specific strategies that can be implemented immediately to add the personal touch to all of your marketing communications

Find out why Ron Rosenberg’s conference sessions are always filled to capacity, and increase member loyalty to levels you’ve only dreamed about!

How to Get Record Attendance at Your Next Event:
7 Proven Strategies That Won’t Cost You a Dime

Planning and delivering a sensational event is an incredible challenge. Each year, you have to get more members to attend your events, while managing evolving technology, rising costs, and hundreds of other details to create a memorable conference!

In this highly interactive session, marketing expert Ron Rosenberg will show you the hidden secrets to setting record attendance at your conferences, retreats, and workshops.

You’ll get members to register earlier than ever before and ensure that they’re so thrilled with the event that they’re ready to sign up again for next year’s event! And as an added benefit, most of these strategies won’t cost you a dime!

In this special must-see program, you’ll discover:

• A membership guarantee that will deliver over $1.2 million in dues
• How participating in a “conspiracy” led to record conference attendance
• One simple change that generated a 1,446% increase in conference registrations
• A basic niche-marketing strategy that increased membership by over 20%
• Easy-to-follow copy strategies that increased event revenues by over 94%

Find out why Ron Rosenberg’s conference sessions are always standing room only, and take your event marketing from average to exceptional!

Turn Your Trade Show Booth Into a Cash Machine

You spend a small fortune on floor space, exhibit materials, and travel to participate in a trade show – and that’s not even counting the expenses of your on-site staff…and what they’re not getting done back at the office!

And yet, for all this investment in time, money, and effort, most businesses don’t get the return on investment they should…and sometimes don’t even think to even measure it in the first place!  

But there’s good news – because in this session, you’ll discover five proven strategies to transform your trade show marketing from “just another booth” into a reliable “marketing machine” that will generate tangible and measurable ROI every time.

In thus unique session, you’ll discover:

• The 3 critical time frames you absolutely must address
• How to turn your booth display into a real destination
• Why “swiping their badge” is usually the worst thing you can do
• What your on-site staff should be doing (Hint: it’s not looking at their watches!)
• The secrets to automating your follow-up to get maximum results

Find out how to double or even triple the business you generate from every event you attend.

How to Make Video a Part of Your Marketing Arsenal!

Video can be ten times as powerful as a simple image in demonstrating the benefits of your products and services to your prospects and members. But getting a video created by an advertising agency or design firm can be time-consuming and costly! What if there was an easy – and affordable – solution you could use to produce your own high-quality videos?

In this hands-on session, marketing expert Ron Rosenberg will bring his portable video studio, and show you how easy it is to create professional videos at a fraction of the cost of advertising agency prices using nothing more than your Smartphone, some inexpensive gear, and free open-source software.

You’ll discover:

• How to create your own low-cost “mini studio”
• How to use a teleprompter to sound like a pro
• “Green-screen magic” – what you can learn from the TV weather report!
• How to outsource production so you can get a quality product with no work on your part
• Webinars, video blogs, and other marketing strategies

We’ll even produce an actual video for someone in the audience during the session to demonstrate just how easy the whole process is!  This is a program that can change your whole approach to marketing, and it’s one you can’t afford to miss.

How to Use Marketing Funnels Effectively in Your Association!

It takes multiple touches to turn your prospects into loyal and engaged members. It’s simply not enough to run an ad or send out a single email. You need a systematic approach to your marketing effort to attract new members and keep them for life. The relationships you build with them will help you become the only logical choice when it’s time for them to select your association to meet their needs for advocacy and continuing education.

In this fast-paced, hands-on session, you’ll discover a proven model that you’ll apply during the session to create your own comprehensive marketing program to help you add more new members, get record attendance at your events, and increase your non-dues revenue. You’ll discover:

• The “Rule of Three” and how it can double your response
• How to pre-sell your prospects before you even call them
• The secret reason your leads aren’t converting
• Campaigns to generate valuable referral business
• How to turn abandoned leads into genuine prospects

This program will give you a whole new perspective on how to market effectively to your prospective and current members.

FUSE!  How to Ignite Your Future and Take Back Your Life

People are frustrated by the complexity of their lives and the weight of their responsibilities. There’s never enough time to focus on what’s truly important until bam!…out of nowhere, a major crisis generates the “spark” that forces them to take immediate and decisive action.

In this highly interactive and inspiring program, you’ll discover how to “bottle up” that kind of drive and motivation and apply it deliberately and intentionally in all areas of your life. This “Fuse” or catalyst will propel you to move beyond indifference, distraction, and procrastination…and help you achieve major breakthroughs in both your work and personal life!

You’ll discover:

• Why people can’t seem to “get out of their own way”
• The secret of “triggers” and how they make the difference between success and failure
• How to overcome the very real challenges that act like roadblocks to success
• What they don’t tell you about the “Law of Attraction”
• How to get out of the rut, stop spinning your wheels, and start getting the results you deserve!

This is one program you can’t afford to miss!

Must Be Present to Win! The Secret to Finding the Opportunities That Other People Miss!

Today’s association environment is more competitive than ever. You can’t afford to stand on the sidelines and hope that members will come knocking at your door.

In this highly interactive and entertaining session, you’ll discover how to be “present to win” with seven specific strategies to help you get laser-like focus on your objectives, recognize the opportunities that are worth pursuing, and be ready to take action…to help you get the results you deserve!

In this exciting program from Ron Rosenberg, you’ll discover:

• How to recognize the opportunities that are worth pursuing
• Why “standing on the sidelines” is a sure recipe for failure
• Strategies for  “stirring the pot” to draw out hidden opportunities
• The real reason most people waste their marketing efforts
• How to know when a “coincidence” is much more than it seems

Find out why Ron Rosenberg’s conference sessions are always filled to capacity, and start benefiting from the opportunities that other people miss!

The Association Success Toolkit: 7 Proven Strategies to Get More Done, Grow Your Association, and Take Back Your Life

These are exciting times for association professionals.  There are so many opportunities available for you to grow and prosper. Yet sometimes the weight of your daily responsibilities, the difficulties of finding knowledgeable and qualified staff, and the multitude of choices in terms of technology and resources…make it difficult to know which way to turn.

In this highly interactive and entertaining program, you’ll discover proven, in-the-trenches, easy-to-implement strategies that will help you identify and overcome your own limiting beliefs, create an environment for becoming hyper productive without burning yourself out, and generate multiple streams of income while focusing on what you do best.

In this highly interactive program, you’ll discover proven, in-the-trenches, easy-to-implement strategies that will help you:

• Identify and overcome limiting beliefs that prevent you from achieving real results
• Create an environment for becoming hyper productive without burning yourself out
• Generate multiple streams of income while focusing on what you do best
• Create systems to eliminate unnecessary work and inconsistent results
• Adapt your business model to changing times and new technologies
• Surround yourself with people who will support your goals and not drag you down

Attendees will walk away with a success strategy plan they’ll complete during the session with specific and proven ideas they can implement immediately when they return to the office!

Association Assessment Workshop

To remain competitive while continuing to grow and evolve, associations must look beyond the basics of good management and member satisfaction.  Leaders must begin to think like leaders and ask themselves the kinds of questions that will help them identify and capitalize upon new opportunities.

The Eight Rings of Organizational Leadership™ provides a framework for understanding the fundamental, cyclical principles that apply in all business situations.  Working within this model, associations can more successfully understand their environment, motivate and retain the best people, and achieve tangible and lasting results!

The program includes a highly interactive assessment methodology to identify the high-impact areas with the great opportunity for improvement, and has a strong team-building effect because of the processes used in the program.

This one- to two-day session will present the Eight Rings model in greater detail so that leaders will be able to embrace the concepts presented. This will enable them to model the appropriate behaviors in their groups and for the interactive assessment process.

The format will involve a customized team-based self-assessment that will identify relative strengths and weaknesses of the group and produce tangible data to be used for action planning and as a baseline measurement for any future improvement activities.

Participants will identify specific actions they must take both individually and in teams to help the organization achieve its long-term objectives.

A hands-on action-planning session will leverage resources, identify obstacles, and develop a tangible plan with measurable objectives and outcomes to ensure success.

Beyond Time Management: How to Get Twice the Work Done in Half the Time!

There’s simply more to do each day than you can possibly accomplish. But what if you could double your productivity? In this highly interactive and entertaining program, you’ll discover seven proven strategies to help you focus on what you do best and how to eliminate, automate, and outsource everything else. You’ll identify your greatest time challenges and how you can overcome them. Plus you’ll discover the dirty little secret about schedules and “to-do” lists and proven strategies for managing phone calls, e-mail, and other distractions!

Marketing and customer service expert Ron Rosenberg will help you discover:

• Why you can’t seem to get everything done that you need to
• The dirty little secret about traditional time-management techniques
• 3 major sources of disruption that you can fix immediately
• A proven strategy for managing phone calls and e-mail that will free up an hour each day
• The “secret weapon” that will help you hire the best talent every time!

The Inner Secrets to Double Your Memory!

If you have trouble remembering people’s names and other important information, then this is the program for you.  One of the top-rated sessions at conferences across the country, this highly interactive and entertaining program will help you dramatically improve your memory!

Thousands of people just like you have learned these simple techniques that will help you remember names and faces and other details, and recall them days or even weeks later!

Here’s what you’ll learn:

• How to unlock your hidden memory potential
• 5 different techniques for remembering product and member information
• The 4 simple steps to remembering names and faces – for as long as you need to
• How your new memory skills will translate to increased revenue

Getting to the Heart of Member Satisfaction

The current association climate is making it more challenging than ever to get new members…and even tougher to keep the ones you already have. But it doesn’t have to be this way.

Marketing and customer service expert Ron Rosenberg will share proven service strategies to help you develop instant rapport with your members, enhance member loyalty and increase retention rates, and turn your existing members into your best salespeople.

In this highly interactive and entertaining session you will discover:

• 3 approaches to service that can transform your association
• The secret to establishing instant rapport that will help you get more members
• The long-term value of a member and its importance to your bottom line
• 12 specific strategies to enhance member loyalty and increase retention
• How to turn your existing members into your best salespeople

Situational Leadership: Empowerment that Works!

Association executives involved with marketing, managing, and operating an association need to understand how to get the optimal performance and effectiveness from their employees, vendors, and consultants.  They’re also faced with increasing pressures and are continually asked to “do more with less.” Empowering employees is essential if associations are going to be successful.

This program presents the concepts of Situational Leadership®, an approach to leadership that can help them greatly enhance effectiveness and productivity in their organizations. This model identifies four leadership styles and four levels of follower readiness and shows participants how to match them effectively to produce tangible results in all areas of their association.

Attendees will leave this highly interactive and entertaining session with strategies they can implement immediately when they get back to the office.

Marketing and customer service expert Ron Rosenberg will help you discover:

• The fundamentals of personal leadership and how to incorporate this knowledge immediately into your own association.
• How to match the four leadership styles with the four levels of follower readiness and apply each one effectively in your association.
• How to utilize this innovative leadership model to drive performance improvement and handle slippage.

Find out why Ron Rosenberg’s conference sessions are always standing room only, and take your leadership role to new levels of success!

How to Hire Winners and Get Superstar Performance from Your Team!

You work deliberately to identify strong candidates, take your time through the interview process, and run all the appropriate background checks. But sometimes your employees – and your volunteers – simply don’t perform up to expectations, and can actually destroy the cohesiveness of your team!

Plus, there’s usually one person that just doesn’t fit in and for one reason or another makes work extremely difficult for everyone involved.  We’d like to help you change all that.

In this program, you’ll discover:

• How to get the best possible performance from everyone on your team
• A unique interview process that will help you find the right people, including the actual job-description form, survey questions, and background check we use
• How to manage “difficult” employees to get them working more effectively as part of the team

Find out how to hire winners every time and transform your association from adequate to exceptional.

The Eight Rings of Association Leadership

Association executives today are faced with problems of cutthroat competition, financial pressures, and employee performance and retention. In this highly interactive and entertaining session, you will learn how the “Eight Rings of Association Leadership™” can help you dramatically improve your bottom line.

By understanding how to apply these eight areas of leadership excellence, you’ll be able to expand your member base, motivate and retain a qualified and responsive workforce, and achieve tangible business results.

Marketing and customer service expert Ron Rosenberg will help you discover:

• How to translate your mission into creating an outstanding member experience
  
• How to recognize the patterns and cycles that affect your association and how you can turn this knowledge into a unique competitive advantage
• How to create an aligned and motivated workforce
• How to establish an environment of continuous improvement that will improve member loyalty

Come prepared for fun as you learn how to apply the “Eight Rings” to help produce profound change in your association.